Marketing Essay Example | Topics and Well Written Essays - 3000 words - 4

Marketing - Essay Example Jurlique has been considered as an example for defining these parameters. It is one of the leading skincare brands of the Australia presently. The organization currently retails a varied range of more than 560 products that include skin care products, perfumes, hair care oils, facials as well as baby creams among others (Jurlique, 2013). Retail format The term, ‘retail format’ refers to the integrated supply chain system which is used by organisations to distribute the products to the ultimate customers. In today’s tumultuous business world, to achieve the desired success, retailers have to be abreast of the latest retail trends to get it imbibed in their retail format. Recognizing this global change, as per the report published by Australian Centre for Retail Studies (ACRC), innovation and compliance with customer needs can be regarded as the key attributes or success factors with respect to retail format where store locations as well as its decor play a vital ro le in persuading customers towards purchase (Australian Centre for Retail Studies, 2007). ... Source: Landini Associates (n.d.) In the current day scenario, market places are shaping as per global trend focusing on the profound changes in the modern retail sector. The locations of the retail stores thus become a vital parameter to attain the attention of the targeted consumers. Notably, when assessing the location strategies of Jurlique, it can be observed that the polices of the organization principally focuses on the types as well as size of the store, merchandising applications, merchandise mix as well as customer service providing methods among others (Jurlique, 2013). Effective segmentation of the product also helps to identify the target market needs and therefore avail the organisation with an opportunity to obtain greater customer loyalty (Mendes & Themido, 2004). In the context, the strategies applied by Jurlique when selecting its retail store locations can be identified to be focused on the traffic flow and accessibility of the outlets which helps to increase the a wareness of the consumers regarding the brand as well as the products. To be specific, Jurlique has been operating its stores in various locations in Australia including the Bondi Beach and many other crowded, metropolitan cities of New South Wales, Glenside and many other shopping hubs in South Australia as well as Melverne East and Melbourne in Victoria among others (Jurlique, 2013). Assessing the economic conditions and geographic potentialities of these stores it can be observed that these areas have deciphered significant growth in terms of Gross Domestic Product (GDP) (Ai Group Economics and Research Team, 2013). Not only customers, but such